
Email: startup@sunderland.ac.uk to reserve your space
Unlock the secrets to attracting and retaining customers—the lifeblood of any successful startup.
In this workshop, we’ll uncover the most common pitfalls that prevent early‑stage businesses from winning new customers and explain how you can confidently avoid them. You’ll gain insight into the challenges many founders face when trying to grow their customer base, and learn simple, effective ways to stay ahead of these obstacles.
The core of the session focuses on practical, proven techniques to help you find, attract, and—crucially—keep your customers. From refining your message to understanding buyer behaviour, you’ll walk away with actionable strategies you can put into practice straight away.
Please note:
This workshop is part 1 of 2.
The second part of this series will be on the following date: 20th March, 1-3pm